Yes, it IS Important!
So why is a good-looking logo for your business so important? Well, to start, it will be one of the first things people think of when your business’ name gets brought up. Many brands like to have a moto that relates to their logo as well, connecting the image to words to make their business even more recognizable. If you are just now looking at creating a great logo for your business, you need to keep it simple and memorable.
People really will judge your business based on the logo. If the logo looks cheaply designed and doesn’t really fit in with the name of the business, people will be quick to judge to seriousness and quality of your business. This is something you do not want to happen. A great way to avoid this is to either create some logo designs yourself or have someone make you a few different options that you can choose from. Feedback from people you know is also vital when making a final decision
So why is it important to have a simple, yet memorable design for your logo? Well, this sets a sense of quality to your business. You want people to see the logo and think about how professional your business is. To do this, keep the logo simplistic with only up to three colors. Any more colors and you may be trying a bit too hard. Sometimes a nice one or two-color logo goes a long way. Also think about having the logo represent what your business does. If you have a garage door repair business, then incorporate some sort of garage door or car into the logo. Try to think of the images that come to mind when you think about garage doors and repairs.
Connecting the picture of your logo to the words in your business name is just as important as having a simple and effective logo. You have to pick images that represent what you do, but don’t clutter the logo space with too much, otherwise it may begin to look cheap and unorganized. People will always judge a business just a bit by its logo. Having an exceptionally attractive logo can set your business apart from the others. The more professional your logo looks, the more likely you are to get some business based solely off of people seeing your logo. Having a great logo is an easy way to improve the look of your business and in turn, get more customers.