While you might feel tempted to make light of logo creation, resist it: business logos are a lot more meaningful than most realize.
A good business logo will never stop working for you and will help attract more leads year-round: a poorly-designed logo will actually deter customers from doing business with you.
To make sure your logo serves as the perfect representation of your business, here are some things to keep in mind no matter the exact type of logo you’re making. Here is another example from a client, Boerne Painting Pros… Let’s look at the process of what you need to do.
- Don’t be afraid of simplicity: Some of the best business logos out there (think major sportswear brands) were designed with simplicity in mind. Despite seemingly being results of a five-second effort, they’ve stuck around for generations. There’s much to be said about a simple business logo that becomes synonymous with good products or service, so don’t shy away from having one if you feel that it could be beneficial to your business.
- Create a logo that appeals to everyone: It seems obvious, yet we’ve all seen businesses with horrific logos that are plain hard to look When designing your logo, avoid provocative or offensive themes and instead focus on creating something that everyone can get behind: the youngsters, the elderly and everyone in-between. The best logos won’t rub anyone the wrong way – while creating such can seem troublesome, keep at it and you’ll reap the rewards.
- Let the logo serve as a reflection of you or your brand: The designs of some logos are completely independent from the specific line of work that the business is in: others signal the profession in a clear and concise manner. If you’re struggling to think of a design for your logo, try making something with motifs related to your type of business – at the very least, it’s sure to help with recognition.
- As a general rule, use complex logos for complex services: Those offering unusual or highly-intellectual services can often benefit from having a convoluted yet well-designed logo. Conversely, those providing something that’s straightforward rarely have a reason to complicate things and should instead focus on creating something simple and powerful.
- Don’t make the logo too big: Before you start designing, ask yourself this: will the logo I’ve thought of complement my brand name? No matter the type of business, your logo should be made in such a way that it accentuates your brand as opposed to being slapped on top of it. Logos that are too large often have a hard time going together well with a brand name, so be prepared to do some scaling down – this is another argument for simpler logos.
- Go easy on the colors: Unless you run a business that involves design, you probably won’t benefit from a colorful logo as much as you think. Scratch that: an overly-colorful logo can be downright detrimental for many business owners who are meant to come off as serious and professional. Many of the best logos are not only simple but also feature just one or two colors, so keep this in mind when making your logo.